Phil Hurst
Founder, CEO
With a winemaking degree from University of California-Davis, Phil Hurst began his career in the wine industry in 1985 at Fetzer Vineyards. Fetzer Vineyards was sold to the Brown-Forman Corporation in 1992, and Phil left in 1998 to run International Sales and Marketing for Golden State Vintners, Inc. which needed to bolster the senior management team for the launch of its initial public offering. During his time at Golden State Vintners, Inc. (1998-1999), Phil met his future partners in what was to become one of the world’s largest private label beer, wine and spirits companies, Winery Exchange Inc. As co-founder and Senior Vice President of Sales and Marketing from 1999 to 2007, Phil helped grow the company to over $100 million in sales in less than 10 years. Phil sold his stake in company in 2007 to follow his dream of buying and building his own winery in Dry Creek Valley, Sonoma CA. Phil launched Truett Hurst in 2008 and then VML Winery in 2010. Phil served as President, Chief Executive Officer and Managing Member of the company from 2007-2013. In 2013 Phil took Truett Hurst public and acted as President, Chief Executive Officer and Chairman of the Board up and until the sale of the Private Label brands to Washington state based Precept Wine Company in 2018. Under a 5 year contract Phil became Precept’s Chief Innovation Officer focusing primary on large chain private label wine sales. In 2024 Phil launched PLH Wine and Spirits based on the foundation of his experience with country’s largest beverage alcohol retailers and distributors and repurchased his wineries Truett Hurst and VML from the public company.